Format

The premiere of the hilarious new studio-based gameshow 'Balls to Dare' (local title: 'Balls - für Geld mache ich alles'), and the start of Season Three of the hit primetime entertainment format 'Beat the Channel' (local title: 'Joko & Klaas gegen ProSieben'), helped ProSieben grab the biggest slice of the audience in Germany when they aired on Tuesday May 5, garnering an average daily market share of 10.6% - a 14% increase over its year-to-date share.

'Beat the Channel', produced and created by Florida Entertainment for ProSieben, is a high-energy, noisy and totally original concept in which two popular TV presenters are given the chance to win a 15-minute live broadcast slot, where anything goes. It has already been licensed to territories including France, Spain, Portugal, Belgium, the Netherlands and the Middle East. Aired at 8:15pm, pulled in 13.2% of the 14-49 year old audience, up 30.8% over the slot average. Its performance among Females 14-29 and Males 14-49 was even stronger, posting market shares of 22.9% (up +51.6% over slot share) and 21.3% (up +42.3% over slot share) respectively.

'Balls to Dare', produced and created by Redseven Entertainment for ProSieben, is a simple, cost effective and fast-paced format with huge appeal for young adults but adaptable for a family audience too. It premiered straight after at 10:30pm, delivered a 11.8% market share among the 14-49 demo, retaining most of its lead-in from 'Beat the Channel' and beating the slot average by 17.1%. The program performed very well for the channel among the young Female and Male demos. It posted a 28.1% market share for Females 14-29, up a whopping 85% over slot average, and a 25.5% share for Males 14-29 years, up +70.4% over slot average.