Rocío Cachero has been promoted to
Head of International Sales and Distribution at Mediterráneo Mediaset España, the company overseeing Mediaset España’s content production and distribution activities.Cachero, who has been with the group for 12 years, previously served as International Sales Manager at Mediterráneo since 2019. In her new role, she will continue driving the international distribution of the company’s catalogue, which includes scripted series, entertainment programmes, documentaries and formats.She joined Mediaset España in 2014, initially working in licensing, music and e-commerce, before moving into international sales in 2015.
Her promotion follows the recent appointment of
Silvia Cotino, who took on expanded responsibilities in October as
Head of Sales, Distribution and Fiction at Mediterráneo, adding oversight of Mediaset España’s fiction activities to her existing role.
Cachero will report directly to Cotino, who in turn reports to Ana Bustamante, General Manager of Mediterráneo, and Ghislain Barrois, CEO of the company.
The two appointments reinforce Mediterráneo’s management structure across international distribution and scripted content.
photo: Silvia Cotino Ghislain Barrois and Rocio Cachero
