Eduardo Lorenzi, Head of Content Operations at TikTok Latin America, will explore how the platform is transforming content discovery, audience engagement and storytelling, with particular attention to the booming micro-series sector and opportunities for industry partners through PineDrama.
The keynote will also examine how producers, distributors and content creators can develop new intellectual properties, build audiences and explore business opportunities in a region increasingly influenced by digital consumption habits.
María Pérez-Bellière, Director of MIP CANCUN, said:“TikTok is changing how entertainment reaches audiences and how content and talent gain global visibility. Its participation at MIP CANCUN, not only on stage but across our core business programme, reflects a fundamental shift in the entertainment landscape. Today, the opportunities for our industry extend well beyond traditional models of development and distribution. By bringing digital-first platforms into direct conversation with producers, buyers and industry leaders, we're creating the connections that can shape the next generation of content partnerships and business.
For Lorenzi, Latin America represents a particularly dynamic market for emerging storytelling formats, including creator-led campaigns and micro-series.“Latin America is one of the most dynamic and creative entertainment markets in the world,” he said, adding that TikTok sees strong momentum around new storytelling formats and opportunities for partners to expand audiences and develop IP.
