Carley brings extensive experience in building international licensing businesses and developing some of the world’s best-known children’s properties. As EVP of Global Licensing at eOne, he was part of the team that expanded the division to more than 100 employees across offices in New York, Melbourne, São Paulo, Hong Kong and Shanghai, helping establish Peppa Pig as a globally recognized brand.
In 2021, he joined BBC Studios as Director of Global Consumer Products, a position he held for three and a half years. During that time, he led a team of more than 30 people across London, New York, Sydney and Beijing, overseeing a portfolio that included BBC Earth, Doctor Who and global hit Bluey. He subsequently served as Director of UK, EMEA and Asia Consumer Products for 18 months.
His career also includes positions at CPLG and Marks & Spencer, as well as founding and running his own licensing agency, Tilt Licensing.
“We’re all delighted to have Andrew joining us as a colleague. He brings rare global experience, strong category expertise, and an incredible reputation in the international licensing industry. He will now lead our global licensing expansion on Bing and we’re all excited to work with him,” said Mikael Shields, CEO of Acamar Films and Producer of Bing.
Andrew Carley added: “The quality of Bing’s programming and Acamar’s ambition for its global expansion makes this a very exciting move. I’m delighted to join a committed team and to bring my licensing and consumer products experience to the next phase of Bing’s growth.”
