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GuayaSeries returns on November 17 for its second consecutive year, bringing together Ecuadorian and international audiovisual professionals to exchange experiences, explore business opportunities and strengthen the skills needed to compete in an increasingly global industry. Taking place during the same week as GuayaFest and the Premios Colibrí, the event creates an important meeting point for Ecuador’s audiovisual sector, connecting local talent and stories with international industry perspectives.

The gathering comes as Ecuador seeks to strengthen its position as an audiovisual production destination through government incentives and international partnerships. Among the latest developments is the recently announced alliance between Ecuastudios and NonStop Studios, led by Ecuastudios CEO Ana Cecilia Alvarado, aimed at connecting Ecuadorian production capabilities and talent with international projects.

Stories, audiences and business

The professional forum, The Global Series Industry: Stories, Audiences & Business, will take place on November 17 at the Hilton Colón Guayaquil. The panel will feature Jorge Ulloa, co-founder of EnchufeTV; Luis Pereyra Lucero, audiovisual executive with experience in content strategy and acquisition at Flow/Telecom Argentina; and Ana Cecilia Alvarado, CEO of Ecuastudios. The conversation will be moderated by filmmaker and GuayaFest driving force Daniela Creamer. The discussion will address how locally rooted stories can reach international audiences, how creative ideas become viable projects and what producers need to understand about the global series business.

On November 18 and 19, Luis Pereyra Lucero will lead an intensive workshop on pitching and audiovisual project sales strategies. Participants will work on presenting their projects, communicating their value and approaching potential international partners and buyers. Alvarado returns to Ecuador following professional commitments in Spain, including the official announcement of the Ecuastudios–NonStop Studios alliance. Her participation will bring an international industry perspective and insight into the partnerships and production opportunities emerging from stronger connections between Ecuador and global markets.

“November will give us a great week for the audiovisual industry in Ecuador. The convergence of GuayaFest, GuayaSeries and the Premios Colibrí allows us to bring talent together, share experiences and open new conversations about the future of our industry. We need to keep training our professionals and give them the tools to help their stories find opportunities beyond our borders. If we connect that talent with strategic partnerships and the conditions we are building to produce in Ecuador, we can strengthen our industry and move towards becoming an increasingly attractive country for developing and filming audiovisual projects,” said Ana Cecilia.

The week will also include the fourth edition of GuayaFest, running November 17–22, and the Premios Colibrí ceremony on November 18. While each initiative maintains its own identity and program, their convergence reinforces opportunities for professional exchange and recognition of Ecuadorian audiovisual creation. Through industry dialogue and practical training, GuayaSeries aims to help local professionals and projects connect with international audiences, partners and business opportunities.