As the boundaries between traditional television, streaming and social media continue to blur, the summit will focus on how broadcasters, platforms and content creators can build sustainable businesses, develop stronger relationships with audiences and unlock new revenue streams.
The programme will open with Maria Rua Aguete, Head of Media & Entertainment at Omdia, presenting an overview of audience behaviour, advertising trends and evolving content strategies in the region. She will also moderate a discussion featuring Juan Pablo Robert from YouTube, Gerardo Vélez from Meta, Ignacio Estanga from Twitch and Luis Solis from PRISMA+, examining how social video and fan communities are becoming increasingly important tools for extending the value of intellectual property and generating new commercial opportunities.
Monetization will remain a central theme, particularly with the expansion of FAST, AVOD and Connected TV advertising in Latin America. A dedicated session moderated by Nico Smirnoff of Prensario will bring together Anamaría Pino Gutiérrez from Caracol TV, Lucio Grimaldi from Roku and Catalina Ramos from OTTera to discuss the growth of advertising-supported streaming, the role of digital platforms and opportunities for content owners to reach new audiences.
Another major focus will be the rapid development of microdramas and vertical storytelling, one of the industry's emerging trends. The session Microdrama & Vertical Storytelling: Structuring the Next Phase will feature Damián Villar from TelevisaUnivision, Gabriela Tafur Nader from Idilio TV and Claudia Fernandez Padilla from NBCUniversal Telemundo Studios, who will examine how short-form scripted content can evolve into a scalable business model. Discussions will address new formats, platform strategies, revenue opportunities and potential collaborations between producers, broadcasters, studios and brands.
The summit will also feature presentations from OTTera and D&C Localization, further exploring the technologies and services supporting the transformation of the audiovisual business
With digital-first content, social platforms and advertising-supported streaming increasingly influencing the television industry, MIP CANCUN's Beyond Streaming Summit will offer a timely look at how Latin American companies are adapting their strategies to reach audiences, maximize the value of their content and develop new business opportunities in an increasingly fragmented media landscape.
