Scripted

Tinopolis has partnered with veterinary surgeon and TV presenter Scott Miller to expand his Rescue Vet YouTube channel, develop new programming and extend the brand’s reach across digital platforms, broadcasters and streamers. The agreement brings together three Tinopolis companies: UpStream Media, which will manage the existing YouTube channel and focus on audience growth; Firecracker Films, which will develop and produce new content; and Passion Distribution, which will explore international sales opportunities with broadcasters and streamers.

Among the first projects in development is My Pet Hates, an original visualised podcast series for the Rescue Vet brand. The partnership is part of Tinopolis’s wider investment in its YouTube business, with Kat Lennox serving as Creative Director for Branded Content and Helen Anglim as Head of Brand Partnerships.

Scott Miller said: “I’m absolutely thrilled to be partnering with Tinopolis at such an exciting time for Rescue Vet. Having spent my career caring for animals both in clinic and on screen, bringing authentic, educational, and entertaining pet content to viewers is something I’m deeply passionate about. Collaborating with the fantastic teams at UpStream Media, Firecracker Films, and Passion Distribution allows us to supercharge our YouTube presence, bring new visualised formats like My Pet Hates to life, and reach pet lovers everywhere across digital platforms, broadcasters, and streamers globally. I can’t wait for everyone to see what we’re building together!”
Nick Rees, COO of Distribution at Tinopolis, added: “Scott has built fantastic foundations with Rescue Vet, and we see a real opportunity to grow its audience and commercial value across multiple platforms. UpStream’s established digital network brings cross-promotion, audience insights and new revenue opportunities. Combining that expertise with Firecracker’s production skills and Passion Distribution’s international reach makes partnerships like this an exciting growth area for Tinopolis.”
Hannah Wyatt, CEO of Tinopolis Unscripted UK, added: “This is a brilliant opportunity to work with Scott. His love of animals and passion for their care, combined with his expertise as a vet, make him a compelling presence on screen. We’re looking forward to working with him and creating distinctive programming, with My Pet Hates among the first ideas in development. Working alongside Kat, Helen and the wider UpStream team means we can bring production, audience-building and brand conversations together from the outset.”