Industry

COL Group is expanding the reach of its flagship vertical entertainment platform, FlareFlow, with its launch on AIS PLAY in Thailand on 2 November 2026. The service will offer local subscribers a curated selection of international short-form content for THB 39 per month. The dedicated FlareFlow destination on AIS PLAY will feature English-, Chinese- and Korean-language titles, all with Thai subtitles. Its catalogue will cover romance, drama, fantasy and reality entertainment, including selected LGBTQ+ productions.
The launch line-up includes English-language drama From Janitor to Mrs Billionaire, Chinese title Rise of Aurora’s Fallen General, Korean Boys’ Love series My Team Leader Is Working Late Again and the vertical reality competition SupermodelMe: Make It or Break It, hosted by Thai television personality, actress and model Cindy Bishop.

The AIS PLAY deal marks FlareFlow’s official entry into Thailand and adds vertical entertainment to the platform’s content offering. The partnership was secured by ROCK Networks, FlareFlow’s exclusive telco and OTT integration partner across Asia. ROCK led the commercial negotiations with AIS and will manage the partnership, including integration, launch and joint marketing.
“Thailand is one of Southeast Asia’s most creative, connected and culturally influential entertainment markets,” said Timothy Oh, General Manager of COL Group International and Chief Marketing Officer of FlareFlow. “Our launch with AIS PLAY is about making premium vertical entertainment accessible to more Thai audiences. At THB 39 per month, viewers will be able to discover thousands of mobile-first stories backed by the scale, content library and industry experience of COL Group. It is also an opportunity to introduce Thai audiences to a broader range of stories, genres and creative perspectives from around the world, while building a foundation for future collaboration with Thailand’s creators, producers and entertainment industry.”

The companies also plan to explore opportunities beyond content distribution, including Thai content development, creator collaborations, localisation and new mobile-first entertainment experiences for audiences in Thailand and across Southeast Asia.
“AIS PLAY is the right home for FlareFlow’s launch in Thailand,” said Beatrice Lee, CEO of ROCK Networks. “Our role is to match world-class content with the region’s leading telcos and platforms, and this partnership brings a global microdrama leader to one of Thailand’s largest customer bases. Thailand is the first of several markets where we’ll be bringing FlareFlow to telco and OTT partners across Asia.”