Industry

Philippines’ABS-CBN, Japan’s BMSG and Thailand’s XOXO Entertainment are joining forces for the inaugural Asia Pop Girl Fest 2027, bringing together the Philippines’ BINI, Japan’s HANA and Thailand’s 4EVE for four shows across the three countries. The festival will connect the P-pop, J-pop and T-pop scenes, giving each group an opportunity to reach new audiences beyond its home market. The initiative combines the three companies’ experience in artist development, music production and entertainment, with the aim of expanding the international reach of Asian pop music.

Asia Pop Girl Fest 2027 will open with two performances on January 22 and 23 at LaLa arena TOKYO-BAY in Chiba, Japan. The event will then move to BITEC LIVE in Bangkok, Thailand, on February 13, before concluding at SM Mall of Asia Arena in Manila, Philippines, on February 19.

For ABS-CBN, the collaboration offers another international platform for BINI, the eight-member group known as the Philippines’ girl group. The company produces content across television, film, digital platforms and music, while developing Filipino artists for domestic and international audiences.
Tokyo-based BMSG brings its expertise in artist management, music production and creative development. Its roster includes BE and HANA, the seven-member girl group that debuted in April 2025.
XOXO Entertainment, which focuses on T-pop and artist development, launched 4EVE in 2020. The seven-member group has expanded its presence beyond Thailand through international festivals and the release of its English-language album Glow.