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More than 350 speakers and 100 sessions bring together leading media executives, broadcasters and technology experts for the event's 40th anniversary.
Formatbiz is already on the ground in Munich, where our correspondent has arrived to cover the 40th edition of MEDIENTAGE München, taking place from October 21 to 23, 2026.  Under the powerful motto “Own It!”, this year's conference calls on Europe's media industry to regain control of its future in an era increasingly dominated by artificial intelligence and global technology giants.

The atmosphere is already buzzing, with strong participation and large crowds gathering to attend one of Europe's leading media and communications conferences. Over three days, the event will host more than 100 sessions, panels, keynotes and masterclasses, featuring around 350 speakers from the worlds of television, streaming, technology, journalism and politics.

This year's anniversary edition takes place at the House of Communication and across additional venues in Munich's Werksviertel district, offering an extensive conference programme alongside exhibitions and networking opportunities.

Among the high-profile speakers are ProSiebenSat.1 Media CEO Marco Giordani, Bavarian Minister-President Dr. Markus Söder, British investigative journalist Carole Cadwalladr, LEONINE Studios CEO Fred Kogel, former ProSieben founding CEO Dr. Georg Kofler, Christina Sulebakk of Skydance, Netflix VP Content DACH Katja Hofem, and Jie Yang, co-founder and CTO of Utopai Studios.