Format

CJ ENM Hong-Kong has expanded the international reach of its Korean IP by licensing six Thai drama remakes produced by True CJ Creations to Amazon MX Player in India. Beginning July 2, all episodes of the six series will be available on the free ad-supported streaming platform (AVOD), marking another step in the company's global content strategy.
The lineup includes Good Doctor, Dear My Secretary, 23:23, based on Signal, Start-Up, Happiness and Thank You Teacher, based on Black Dog. Produced by CJ ENM Hong Kong's joint venture True CJ Creations, the adaptations bring Thai storytelling to internationally recognized Korean formats.
To better serve Indian audiences, all six titles will be available with Hindi dubbing and English subtitles.

The agreement follows the successful distribution of 18 Korean content titles to Amazon MX Player last year, further strengthening the partnership between the two companies. Spanning genres including romance, thriller and sci-fi, the latest deal highlights both the international adaptability of Korean formats and the growing appeal of Thai remakes in global markets.
"With the global demand for Asian entertainment consistently growing, we have pursued diverse content strategies, such as strategic alliances and localizing formats," said a representative from CJ ENM Hong Kong. "We will continue to focus on unlocking new global market opportunities by combining highly successful Korean formats with outstanding Southeast Asian storytelling."