Industry

Glance has launched the 2026 edition of its One TV Year in the World Edition report, providing an interactive overview of live TV, broadcast video-on-demand (BVOD) and streaming audience consumption across more than 100 territories through its OneGlance platform. According to the report, average daily TV viewing reached 2 hours and 13 minutes in 2025, down five minutes compared with the previous year.

Scripted programming remained the most-watched genre worldwide, with locally produced content accounting for 70% of the top-performing titles. In the US, Watson and Tracker led scripted viewing, while in the UK the top performers were Call the Midwife and Gavin & Stacey: A fond farewell.
Entertainment ranked as the second most popular genre globally, with reality competitions representing 48% of entertainment programming. Long-running formats continued to perform strongly, with Dancing with the Stars topping rankings in 10 countries and The Masked Singer appearing among the leading entertainment shows in nine markets.

Live events, game shows, political programming and sports also attracted significant audiences. In the US, the Super Bowl reached a record audience of 130 million viewers, an 8% increase over 2024, driven in part by streaming platform Tubi broadcasting the event. The report also highlights increased demand for factual programming, with news channels gaining 0.6 percentage points of market share across Europe amid ongoing geopolitical uncertainty.
"Television viewing worldwide continues to be strong and is evolving rapidly, and we’ve reflected this in the way we now share insight about it. With this edition of our annual report, we wanted to give our clients not just the most comprehensive report on global TV viewing trends, but a platform that makes that data genuinely easy to explore and act on. The move to a fully interactive dashboard reflects our commitment to delivering intelligence that works harder for the people who rely on it," said Frédéric Vaulpré, Senior Vice President at Glance.

The 2026 edition also introduces a new Total Video section, measuring the share of streaming platforms and broadcasters within overall video consumption by country, providing a broader view of viewing behaviour beyond linear television.