Format

Tinder and TikTok have announced a strategic partnership to bring Double Date Island, Tinder’s reality dating franchise, to young adult audiences this summer. The first full season will premiere on TikTok, making the platform the series’ main viewing destination, cultural hub and amplification engine.

The project marks the first time in Europe that Tinder has partnered with a platform of TikTok’s scale to launch a full reality dating series. The format is produced by Cowshed Studios, co-developed by Studio 55 and distributed by Zoo 55, part of ITV Studios, with support from OMD, Tinder’s EMEA agency for media strategy, planning and buying.

Inspired by Tinder’s Double Date feature, the show brings together pairs of best friends from countries including the US, Brazil, Australia, the UK, France, Spain, Italy and Germany. The participants will travel to Portugal for a summer of double dates, international encounters and spontaneous connections. The content will be available only to audiences aged 18+ on TikTok.

The partnership is designed to be native to TikTok’s community, combining premium placements, creator engagement and social-first storytelling to extend the conversation beyond the episodes themselves. For Tinder, Double Date Island represents a move beyond the app into entertainment-driven experiences that reflect how young adults date today: socially, collaboratively and with less pressure.

The announcement was unveiled at the Cannes Lions International Festival of Creativity. Tinder has also opened an international casting call for single best friend duos to apply for the chance to join Double Date Island this summer.