Kids

Crayola Studios closed a deal with Kickstart Entertainment for the new live-action children’s science series Create the Impossible, co-created by astronaut and MIT-trained engineer turned science communicator Emily Calandrelli, alongside Emmy and Peabody Award-winning executive Maria Pepin. The series is designed as a high-energy STEAM format that blends science, engineering, art and imaginative competition.
The show places children into teams tasked with solving seemingly impossible creative challenges, ranging from painting without touching a canvas to transforming sound into visual color or building machines capable of drawing while in motion. Guided by Calandrelli, participants are encouraged to experiment, collaborate and find multiple possible solutions through hands-on creativity and engineering-led thinking.

Sabrina Wiewel said: “Creativity is one of the most powerful forces in a child's life, and Create the Impossible perfectly captures the spirit of Crayola by turning imagination into action. We are delighted to develop the show with Kickstart Entertainment, Maria and Emily, whose expertise and enthusiasm for science brings an amazing energy and sense of adventure that will appeal to curious kids everywhere. At its core, science is about experimentation, imagination, and discovering new possibilities. By connecting creativity with STEAM learning, the series encourages kids to think beyond limits, build confidence, and celebrate collaboration, while reinforcing that creativity has no boundaries and plays an essential role in shaping future innovators.”
Emily Calandrelli said: “I'm thrilled to be partnering with Kickstart Entertainment and Crayola Studios on Create the Impossible. Crayola has inspired generations of kids to think creatively, making them the perfect partner for a show that celebrates imagination, experimentation, and big ideas. Together, we'll challenge kids to dream boldly, embrace curiosity, and discover what can happen when art and engineering collide!”
Jason Netter, CEO Kickstart Entertainment said: "Crayola has spent generations inspiring kids to create without limits, which makes them the perfect partner to help us bring Create The Impossible to life."