Markets

The Paris Unscripted Showcase (PUSH) attracted more than 220 industry executives for its second edition, including 150 international buyers from 25 countries, reinforcing its position as a growing marketplace for unscripted content and format development.
The increase in attendance reflects the event’s expanding international profile, supported by RX France’s MIPFormats and the participation of new partners including Talpa Studios and Fulwell Entertainment. Exhibitors this year included All Right Media, Can’t Stop Media, Dori Media, Dreamspark, Fremantle, Primitives, Rabbit Films, Satisfaction Group, Sony Pictures Television, WeMake Productions and Yes Yes Media.

Held on June 2-3 at Paris Étoile, across Cinéma Élysées Lincoln and Maison A, the event brought together French and international producers, distributors, broadcasters and buyers for two days of screenings, meetings and networking focused on exportable unscripted formats. Among the highlights were the Broadcaster Briefings, where executives from TF1, M6, CMA-CGM and France Télévisions outlined their commissioning priorities and content strategies, and the “Fresh TV” session presented by The Wit CEO Virginia Mouseler in partnership with MIPFormats, spotlighting emerging unscripted concepts and digital content trends from around the world.

Following the strong results of its 2026 edition, the PUSH team has already begun planning next year’s event, with organizers exploring opportunities to further expand the market’s international reach and industry offering. Dates for the 2027 edition are expected to be announced shortly.