Moose Toys’ upcoming Bluey line-up includes Bluey’s Light & Surprise Heeler House, Bluey’s Cruise Ship and the Bluey Sleepover Figure 4 Pack, alongside new games, plush products and the collectible Bluey Fuzzies range.
“Moose Toys has been an outstanding partner in building an innovative toy and games program that reflects the authenticity, creativity, and emotional heart of Bluey,” said Suzy Raia, EVP of Global Consumer Products at BBC Studios. “As Bluey enters an exciting new chapter, including its first feature-length movie, this renewal provides a strong foundation to continue growing with toys that genuinely connect with families worldwide.”
“We’re incredibly honored to have been part of bringing Bluey to life from the very beginning, and very proud of the award-winning toys and unforgettable play experiences we have created with BBC Studios and Ludo Studio,” said Ronnie Frankowski, CEO, Moose Toys. “As a fellow family-founded Aussie company, Bluey has always felt close to home for us. It represents the kind of joy we love creating at Moose, so taking Bluey into its next adventure is a defining moment and the realization of what we always believed Bluey could become.”
The renewal comes as Bluey continues to expand across streaming, consumer products and live experiences. BBC Studios said the series remained the most-streamed title in the U.S. in 2025 for the second consecutive year, while also maintaining strong audience performance in the UK, Australia and across EMEA. The Bluey feature film is set for worldwide theatrical release on August 6, 2027.
Jointly commissioned by ABC Children’s and BBC Studios, Bluey is produced by Ludo Studio in association with Screen Queensland and Screen Australia.
“Moose Toys has been an outstanding partner in building an innovative toy and games program that reflects the authenticity, creativity, and emotional heart of Bluey,” said Suzy Raia, EVP of Global Consumer Products at BBC Studios. “As Bluey enters an exciting new chapter, including its first feature-length movie, this renewal provides a strong foundation to continue growing with toys that genuinely connect with families worldwide.”
“We’re incredibly honored to have been part of bringing Bluey to life from the very beginning, and very proud of the award-winning toys and unforgettable play experiences we have created with BBC Studios and Ludo Studio,” said Ronnie Frankowski, CEO, Moose Toys. “As a fellow family-founded Aussie company, Bluey has always felt close to home for us. It represents the kind of joy we love creating at Moose, so taking Bluey into its next adventure is a defining moment and the realization of what we always believed Bluey could become.”
The renewal comes as Bluey continues to expand across streaming, consumer products and live experiences. BBC Studios said the series remained the most-streamed title in the U.S. in 2025 for the second consecutive year, while also maintaining strong audience performance in the UK, Australia and across EMEA. The Bluey feature film is set for worldwide theatrical release on August 6, 2027.
Jointly commissioned by ABC Children’s and BBC Studios, Bluey is produced by Ludo Studio in association with Screen Queensland and Screen Australia.
