Kids

Global preschool hit Vegesaurs continues to expand across broadcast, digital, and consumer products, creating new licensing opportunities worldwide.Produced by Cheeky Little Media in cooperation with Studio 100 International, the series now includes five seasons and 100 episodes, reaching over 120 territories through broadcasters such as BBC, France Télévisions, KiKA, and PBS member stations.A strong digital strategy centered on YouTube is further boosting the brand’s visibility. In the US, the PBS launch generated a 500% increase in views and 400% subscriber growth, while top-performing shorts surpassed 6.5 million views, supported by activity across TikTok, Instagram, and Facebook.

The brand is also expanding across platforms and categories. Launching in June, the world of Vegesaurs will sprout as a promotional activation on Roblox, created by Freeground, Epic Story Media’s game development studio. In consumer products, Epic Story Toys leads as global master toy partner, with its first toy line launching in Australia in June, followed by an international key market rollout.
The product range spans collectibles, plush, figures and playsets, built around the brand’s fruit and vegetable-inspired dinosaurs. Designed to blend humor with a positive food message, the toys also support healthy habits. Packaging draws on fresh market cues and includes playful facts, creating strong shelf impact and added value for families.

Publishing with Macmillan and retail activations with partners such as Lidl and Okay further underlines commercial potential. An immersive experience, including a flagship activation in Sydney and plans to expand into key international territories, complete the brand’s evolution into a fully integrated 360° franchise.

North American licensing agent, Epic Story Media as well as Epic Story Toys, will be showcasing the IP at Licensing Expo, booth #P240.