Kids

WildBrain Ltd. has unveiled a refined strategic focus aimed at accelerating sustainable growth across its business, centred on expanding the long-term value of its IP through franchise development, licensing, content production and scaled distribution. As part of the move, the company has reorganized its operations around three updated strategic pillars: Franchise and Global Licensing, Content, and WildBrain Network.
“At heart, WildBrain is a franchise-led company, built around some of the world’s most beloved kids and family brands. As we continue to build on our proven 360-degree strategy, we are sharpening our focus on the greatest opportunities for sustainable growth. That focus is driving stronger execution across our owned franchises and licensing partners at WildBrain CPLG, our world-class content engine, and the ongoing scale and evolution of the WildBrain Network. With a clean balance sheet and a strong leadership team in place, we are investing with confidence and momentum as we position WildBrain for its next phase of growth” states Josh Scherba, President and CEO, WildBrain

Under the Franchise and Global Licensing pillar, the company will continue managing brands including Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, In the Night Garden, Inspector Gadget and Degrassi, alongside the activities of licensing agency WildBrain CPLG. Ben Peace has rejoined the company as Executive Vice President, Franchise, after previously overseeing the expansion of WildBrain CPLG across Asia Pacific. Meanwhile, Maarten Weck will continue leading the agency’s international growth strategy and partnerships activity.

Within the Content division, Stephanie Betts will oversee development, pre-production, animation, digital and live-action output across the company’s studios and businesses, including House of Cool. Additional leadership changes include Ricardo Curtis taking on the newly created role of Head of Creative, Animation, while Wes Lui becomes SVP, Business Development, Animation. Both executives previously served as co-founders and co-General Managers of House of Cool. The company has also expanded the responsibilities of Morgana Duque and Daisy Wall, while the Content Sales team will move into the Content pillar from July 1, 2026, under the leadership of Katie Wilson.

The third pillar, WildBrain Network, encompasses more than 1,000 owned and curated kids and family channels across YouTube, FAST and AVOD platforms, generating over 17 billion minutes of monthly viewing. Led by Kate Smith, the division focuses on audience growth, advertising sales and platform partnerships, while providing brands with privacy-compliant environments for reaching children and family audiences.