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Incendo has appointed Shael Greenberg as Vice President, Sales, effective immediately. Based in Toronto, Greenberg will lead worldwide sales and distribution strategy for Incendo’s content library, Québecor Films and Québecor Content’s French-language programming. He will also collaborate with the company’s development and production teams to support the expansion of its original content slate.

“Shael has deep expertise in Canadian media markets, a strong commercial instinct, and a genuine passion for building lasting partnerships,” said Luana Ann Church, Vice President, Development, Acquisitions and Distribution, Québecor Content, Incendo and Québecor Films. “His 15 years of senior media experience managing high-value licensing negotiations across SVOD, AVOD, FAST, TVOD, and linear platforms make Shael the perfect fit for our team and our ever-growing international ambitions.”

Greenberg joins Incendo from Fremantle International, where he served as Director, Sales and Distribution, overseeing Canadian content partnerships and negotiating multi-platform licensing agreements with broadcasters and OTT services. "I’m thrilled to be joining Incendo and work with such a talented and forward-thinking team,” said Greenberg. “Incendo’s focus on bold storytelling and expanding its global footprint is exciting. I’m eager to help bring our content to new audiences and deepen our relationships with partners around the world. There is tremendous opportunity ahead, and I'm looking forward to contributing to the next chapter of Incendo’s growth.”