Banijay Kids & Family has signed a new partnership with Cloudco Entertainment to oversee the global management of the Care Bears YouTube channels, further reinforcing its growing third-party digital portfolio. The agreement underlines the company’s continued investment in maximising the reach and long-term value of iconic family brands across digital platforms, while expanding audience engagement worldwide through one of the most recognisable preschool properties in entertainment.
Under the deal, Banijay Kids & Family will assume stewardship of the official Care Bears™ YouTube channels in English, Brazilian Portuguese, Spanish, and French. A rich catalogue spanning multiple generations of Care Bears™ IP, including series, specials, movies, and shorts, Banijay Kids & Family will oversee content programming, optimisation, audience development, content protection and brand growth. In addition, the Care Bears™ content catalogue will be integrated into Banijay Kids & Family’s ZeeKay network of YouTube channels, further enhancing the brand’s reach with global audiences.
Dan Lewsey, SVP Digital & Social, Banijay Kids & Family: “With hundreds of hours of content the Care Bears library offers substantial opportunity for deep audience engagement on YouTube. Applying our expertise through targeted optimisation and data‑driven channel management, we aim to strengthen the brand’s performance and ensure the catalogue is fully optimised for sustained global growth and long‑term results.”
Myles Hobbs, VP, Global Distribution & Digital, Cloudco Entertainment: “YouTube represents an incredible opportunity to deepen the connection between Care Bears’ iconic catalogue with both lifelong fans and a whole new generation experiencing the magic for the first time. Together with Banijay Kids & Family, we’re focused on expanding global reach and viewership by creating new content and revitalizing existing stories, ensuring they’re discoverable by audiences around the world. This platform represents the next chapter of that growth.”
Led by Benoît Di Sabatino, Banijay Kids & Family is part of media and entertainment powerhouse Banijay Entertainment. Its collective of first-class producers and talent is behind some of the biggest kids' brands in the world.
Under the deal, Banijay Kids & Family will assume stewardship of the official Care Bears™ YouTube channels in English, Brazilian Portuguese, Spanish, and French. A rich catalogue spanning multiple generations of Care Bears™ IP, including series, specials, movies, and shorts, Banijay Kids & Family will oversee content programming, optimisation, audience development, content protection and brand growth. In addition, the Care Bears™ content catalogue will be integrated into Banijay Kids & Family’s ZeeKay network of YouTube channels, further enhancing the brand’s reach with global audiences.
Dan Lewsey, SVP Digital & Social, Banijay Kids & Family: “With hundreds of hours of content the Care Bears library offers substantial opportunity for deep audience engagement on YouTube. Applying our expertise through targeted optimisation and data‑driven channel management, we aim to strengthen the brand’s performance and ensure the catalogue is fully optimised for sustained global growth and long‑term results.”
Myles Hobbs, VP, Global Distribution & Digital, Cloudco Entertainment: “YouTube represents an incredible opportunity to deepen the connection between Care Bears’ iconic catalogue with both lifelong fans and a whole new generation experiencing the magic for the first time. Together with Banijay Kids & Family, we’re focused on expanding global reach and viewership by creating new content and revitalizing existing stories, ensuring they’re discoverable by audiences around the world. This platform represents the next chapter of that growth.”
Led by Benoît Di Sabatino, Banijay Kids & Family is part of media and entertainment powerhouse Banijay Entertainment. Its collective of first-class producers and talent is behind some of the biggest kids' brands in the world.
