Industry

Banijay Entertainment is once again investing in the next generation of format creators, unveiling the fifth edition of its MSc in TV Content Creation and Innovation, a flagship programme designed to nurture global creative talent.

Developed in partnership with Université Côte d’Azur and supported by the city of Cannes, the course is open to an international cohort of students and tailored to both newcomers and industry professionals looking to expand their expertise or pivot within the content business.

Based at the Cannes Campus Georges Méliès within the La Bastide Rouge creative hub, the programme combines academic learning with hands-on industry experience. Participants will pitch original projects directly to Banijay Entertainment executives and creative teams, with selected concepts further developed in collaboration with Adastra Films.

The curriculum also provides access to key industry events including MIPCOM, the Cannes Games Festival, and the World AI Cannes Festival, alongside masterclasses led by top executives and global content experts.

Benjamin Duboin, Head of Talent & Content Factory at Banijay Entertainment, said: “Our partnership with the Université Côte d’Azur reinforces a shared commitment to cultivating fresh creative talent and strengthening the future of content innovation globally. Each year we see exceptional students come through the programme, and its blend of academic rigour, hands-on development, and direct access to industry leaders, equips graduates to shape the next generation of format creation.”