People

Fred Media, the distribution arm of Australia’s independent WTFN Group, has announced the appointment of experienced content sales executive Jamie I as APAC Sales Manager. Jamie I joins the company from Amazon MGM, where she served as Vice President, Asia Pacific for MGM International Television Distribution. With over 20 years of experience in international content sales, her career also includes senior roles at ABC Australia and Red Arrow International (now Seven.One Studios International), where she was based in Hong Kong.

She succeeds Jimmy Elkington, who has represented Fred Media’s catalogue across several territories over the years, most recently overseeing APAC, the Middle East, Africa and inflight markets. Elkington is stepping away from the international television industry on a temporary basis.
WTFN Chief Commercial Officer Derek Dyson commented:“We are delighted to welcome Jamie to Fred Media. Her deep expertise across APAC and her extensive industry relationships make her a valuable addition to the team. We look forward to leveraging her knowledge to further strengthen our presence in the region.”

As part of a broader internal reorganisation, long-standing team member Anna Wooley has been promoted to the newly created role of Acquisitions & FAST Lead. In this position, she will be responsible for sourcing content for Fred Media’s linear distribution business, as well as for Radar, WTFN’s rapidly expanding digital distribution division.

Dyson, who oversees both Fred Media and Radar, added:“Distribution remains central to our strategy, supported by a growing unscripted catalogue that includes premium titles from WTFN Entertainment and leading third-party producers worldwide. Since implementing our Total Distribution strategy—designed to maximise content rights across all platforms—we have achieved three consecutive years of growth. This performance has been driven by Radar’s rapid expansion, a strengthening FAST business, and solid linear sales. With new talent and strategic roles now in place, and several exciting initiatives ahead, we are confident that 2026 will be another strong year.”