The multi-year agreement provides Penguin Random House with global publishing rights, excluding Japan and Korea, for a variety of activity formats. The partnership is set to span three years, introducing Molang’s universe of kindness and creativity to a broader international audience. The first titles are scheduled for release in the summer of 2026, featuring a relaxing coloring series designed for teens, Gen Zers, and Millennials who follow the kawaii-oriented aesthetic.
The initial publishing timeline includes the following releases:
- "Molang Cafe Cuties - A Cosy Colouring Book" (July 2, 2026)
- "Molang Friends Cuties - A Cosy Colouring Book" (October 1, 2026)
- "Molang Dress-up Cuties - A Cosy Colouring Book" (February 7, 2027)
“We’re absolutely delighted to be partnering with Millimages to grow Molang’s publishing programme. Having seen the brand’s irresistible charm and joyful, cosy aesthetic resonate so strongly across social platforms and GIPHY, we knew 'Molang' was the perfect character to align with. We are excited to bring Molang’s unmistakable charm to fans and retailers around the world,” said Rianna Mezzullo, Editorial Director, Penguin Random House.
“We are delighted to partner with Penguin Random House to further expand our publishing programme globally. This collaboration reinforces Molang’s positioning in the market, with a dedicated range of activity and colouring books, a growing trending segment in young adults,” said Alexandra Algard-Mikanowski, Commercial Director, Millimages.
Jean-Philippe Randisi, Director, bRAND-WARD, and UK licensing agent for Molang added, “A growing number of major licensing partners are helping us turn Molang into a top global franchise for all ages. Penguin Random House’s Molang books will bring calm and wellness to fans around the world.”
