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Laurence Herszberg, Founder and General Director of Series Mania, has announced the addition of HBO Max and Prime Video to the keynote lineup for this year’s Series Mania Forum, taking place in Lille from March 24 to 26. These executives join previously confirmed speakers from Disney+ EMEA, SkyShowtime, and Fremantle.

On Tuesday, March 24, Nicole Morganti, Head of Originals Southern Europe, and Thomas Dubois, Head of French Originals for Prime Video, will present the keynote "International Stories, Global Communities." The session will focus on the platform’s 2026 non-English language International Originals and their ability to build global fandoms among young adult audiences. The executives will offer insights into what defines a global hit in the current market and provide exclusive previews of upcoming European content.

Following this, Sarah Aubrey, Head of Original Programming for HBO Max, will lead the session "Local Creators Are At The Heart." Aubrey will discuss the streamer’s strategy of partnering with regional talent to develop bold series that reflect the storytelling legacy of HBO while maintaining cultural specificity. The discussion will explore the evolution of international originals and the future of premium scripted storytelling on a global scale.

“Sarah, Nicole and Thomas stand among the most influential voices driving the evolution of global television today. We are thrilled to host them in Lille, where they will present their strategic visions for HBO Max and Prime Video, respectively, offering invaluable perspective on the rapidly shifting international marketplace and what audiences worldwide can expect in 2026,” said Herszberg.