Format

Keshet International Licenses Gameshow Boom to Record in Brazil

Keshet International Licenses Gameshow Boom to Record in Brazil
Keshet International has confirmed a new licensing agreement with the Brazilian production company Boxfish to adapt its hit gameshow format "Boom!" for RECORD. This 15-episode season, consisting of 90-minute installments, marks the 23rd international version of the high-stakes trivia show.

Hosted by renowned entertainer Tom Cavalcante, the Brazilian adaptation features a head-to-head competition between two teams. Each group is led by a celebrity contestant playing alongside friends or family members for a grand prize of R$100,000. The show is scheduled to premiere on RECORD on March 8.

Marcelo Silva, artistic vice-president at RECORD, states: "'BOOM!' is an international phenomenon, celebrated for blending knowledge, suspense, and entertainment in a thrilling and irresistible way for audiences. With the charismatic Tom Cavalcante leading the show, we are confident that this new adaptation will be one of the major highlights of our lineup and is set to captivate viewers across the entire country."

Originally created by Ido Rosenblum and Keshet Broadcasting for Keshet 12, the format requires contestants to solve trivia questions by cutting colored wires on a "bomb" before the clock runs out. To date, "Boom!" has seen successful runs in the United States, Spain, Italy, Colombia, and Vietnam, among other territories. Notably, the Spanish version produced for Antena 3 holds two Guinness World Records, including the largest prize pot in game show history.

Kelly Wright, Managing Director of Distribution at Keshet International, says: “We’re delighted to be bringing 'BOOM!' to Brazil with our fantastic partner, Boxfish, to create this game show night on RECORD. We have been selling 'BOOM!' globally for 12 years now. This ever-popular format never fails to deliver a compelling mix of tension, trivia and surprises.”

Diego Guebel, President at BOXFISH, comments: “'BOOM!' is a brilliantly simple but incredibly engaging format that keeps contestants and audiences on the edge of their seats, and we’re excited to work with Keshet International to deliver a version tailored to the energy and personality of Brazil.”
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