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The Medientage München ecosystem opens today with its dedicated MTM Special: AI & Media, bringing the spotlight firmly onto one of the most disruptive forces currently reshaping the global audiovisual industry.
Running on April 21–22 at the Hochschule für Fernsehen und Film (HFF) in Munich, the two-day event gathers leading voices from television, streaming, journalism, tech and the creator economy to explore how artificial intelligence is transforming every layer of the media value chain.

From automated production workflows to AI-driven storytelling and the legal implications of generative tools, the conference sets out to address a central question for the industry: how to keep pace with the speed of technological change while maintaining creative and regulatory balance.

The program is structured around two key axes:

Day 1: current technological capabilities and emerging use cases in video production, including AI applications in fiction and news
Day 2: concrete industry impact, from new workflows and skills to regulation, business models and future content ecosystems

With sessions, keynotes and masterclasses, the event reinforces Medientage München’s positioning as a strategic observatory of the European media landscape, where content, technology and policy increasingly converge.
Formatbiz is covering the event on site, with our correspondent reporting directly from Munich to capture key insights, emerging trends and the perspectives of top industry players navigating the AI-driven transition.