Industry

The second edition of the Madrid Audiovisual Investment Forum, organized by the Madrid Audiovisual Cluster in collaboration with Caixabank and CREA SGR, gathered institutional representatives, investment funds, and production companies to discuss the evolution of banking and alternative financing in the industry.

The program featured panels on specialized banking, private equity, and fintech solutions. Raúl Berdonés, President of the Madrid Audiovisual Cluster, highlighted that the organization now integrates 127 organizations across the value chain to promote innovation and facilitate access to capital.

In the technical sessions, Pedro Martín, Director of the Audiovisual Area at CREA SGR, explained the impact of guarantees in reducing financial risk, while Eduardo Gómez from CaixaBank discussed specific banking instruments for production companies. From a producer's perspective, Clara Lago (Caballo Films) and Kiko Martínez (Nadie es Perfecto) advocated for financial structures adapted to production cycles and the retention of intellectual property rights.

The forum also explored non-banking alternatives. Patricia López (Sego Creative) and Jesús Martínez (Moby Dick Film Capital) analyzed hybrid models combining private capital with tax incentives. Antonio Manso (Be&Jing Capital) emphasized the need for professionalized financial vehicles to generate sustainable returns, while Salvador Molina (Madrid Capital FinTech) spoke on how digitalization is expanding access to resources.

Case studies like GOROS Investments and Culture Cap 7 Fund demonstrated how private equity and specialized funds allow companies to scale and internationalize. María Coronado, Audiovisual Director at the Spanish Society for Technological Transformation (SETT), detailed public investment strategies to attract international capital.

Closing the event, Javier Hernández Sánchez from CaixaBank stressed the importance of public-private cooperation: “strengthen the collaboration between public administrations, financial entities and private investors to consolidate a stable, competitive financing framework adapted to the particularities of the audiovisual sector.”

The forum concluded that the combination of traditional banking, alternative formulas, and capital vehicles is now a decisive factor for the international expansion of Madrid’s audiovisual industry.