Kids

Banijay Kids & Family is strengthening its position as a global digital partner for children’s IP owners, unveiling a new wave of third-party agreements that significantly expand its online content portfolio.
The division, part of Banijay Entertainment and known for major franchises such as Totally Spies! and Mr Bean: The Animated Series, will represent a range of external brands across its ZeeKay network of YouTube channels and digital platforms. The move reflects the growing demand from rights holders for specialist partners capable of maximising the value of kids and family content in an increasingly competitive digital ecosystem.

With a dedicated in-house digital operation, Banijay Kids & Family has built a strong track record in scaling both its own brands — including Totally Spies! and Mister Maker — and third-party properties such as Horrid Henry, through audience development, platform strategy and franchise optimisation.
The newly signed deals bring together a broad mix of globally recognised brands and premium family content, spanning animation, short-form comedy, preschool series and feature films.

Among the key additions are short-form episodes of Simon’s Cat (Banijay UK); a package of animated and family titles from Signature Entertainment, including Moomin and Maya the Bee specials, alongside feature films such as Combat Wombat, The Elfkins, Dreambuilders, Ainbo: Spirit of the Amazon, Cinderella and Spy Cat.

The slate also includes a collection of Mumfie content from Britt Allcroft Productions, featuring three specials and seasons one to three, as well as preschool favourites from Hoho Rights — Cloud Babies, Shane the Chef, Abadas and Chickpea and Friends. Episodes and specials of Ella Gator from CeREELs complete the new acquisitions.

“These are exceptional brands from world-class creators, and we’re partnering closely to ensure these fantastic properties thrive across digital platforms,” said Dan Lewsey, Global Head of Digital at Banijay Kids & Family. He added that the new agreements reinforce the company’s growing reputation as a trusted digital home for premium third-party kids’ IP.

The expansion underlines Banijay Kids & Family’s broader strategy of positioning itself not just as a distributor, but as a long-term digital growth partner. Its specialised team delivers tailored strategies across channel management, short-form optimisation, audience development and franchise building, helping rights owners navigate the rapid evolution of children’s viewing habits.

Led by Benoît Di Sabatino, the division continues to focus on building long-term brand value through integrated 360-degree strategies — further cementing its role as a key player in the global digital ecosystem for kids and family content.