Format

Banijay Asia will produce hit reality competition format "The Fifty" for JioHotstar and Colors TV, launching on February 1, 2026. Originally created by French unscripted label, BProd, the latest commission marks the format’s fifth international adaptation.

Set within a grand Mahal, "The Fifty" sees 50 reality TV stars face the challenges of a mysterious Game Master, hidden behind a Lion mask. As alliances form and friendships are tested, contestants compete to grow a shared jackpot, with eliminations decided by the players themselves. In a final twist, the life-changing cash prize is awarded not to the winner, but to one of their registered followers, selected via the show’s app.

Deepak Dhar, Founder & Group CEO, Banijay Asia & Endemol Shine India says: “With scale, gameplay and a celebrity cast, this show combines drama and entertainment at every turn. Hugely unique, universal and adaptable, 'The Fifty' is a natural fit for the Indian market and will keep both the audience and the players invested from start to finish. It's sure to deliver a reality experience our audiences have never seen.”

Lucas Green, Chief Content Officer, Operations, Banijay Entertainment adds: “Since launching in France in 2022, 'The Fifty' has proven its global strength, landing in three territories and delivering consistently strong performances across markets and platforms. Its scale, intensity and ability to engage audiences makes India a natural next step in the format’s international evolution.”

Based on B Prod’s hit Les Cinquante, "The Fifty" has delivered standout success across multiple markets. In France, the series for M6 continues to go from strength to strength, with Season 4 marking its highest-ever launch across commercial and youth audiences. Internationally, a Polish adaptation launched on Amazon Prime Video in 2025, while in Germany the format debuted at #1 on Prime Video at the time of its launch. Telemundo green-lit a second run from EndemolShineBoomdog, after delivering stellar ratings for the channel as the network’s most watched programme within the US Hispanic market.