Markets

Next week Formatbiz will travel to London for one of the most influential international events of the year: Content London, the annual gathering that sets the creative and business agenda for the global television industry. With a programme richer and more diversified than ever, the 2025 edition promises four days of high-level debate, strategic insights, market intelligence, and access to the world’s most powerful commissioners, producers, and digital innovators.

This year’s line-up taps directly into the big questions defining the next phase of the screen industry: What is the future of drama after Peak TV? How can generative AI be integrated into the creative ecosystem? What does sustainability look like in content production? How are FAST channels reshaping distribution? And which genres and global territories represent the next growth frontier?
From early morning until late evening, every slot is structured around strategic pillars—Content Strategies, Content Trends, Scripted, Unscripted, FAST Forward, The AI Festival, Microdrama, Gen Z, and more—reflecting the multi-layered disruption reshaping the sector.

The opening day sets the tone with The Future of FAST and the Content Trends Opening Keynote, followed by sessions on the new streaming economy and how to reinvent heritage brands for today’s audiences. Commissioners, studio heads and platforms outline their plans in several high-value meetings, such as CONTENT STRATEGIES: What global drama commissioners want and The new shape of global coproduction.
The presence of major players such as BBC Studios Productions, Disney Television Studios, SkyShowtime and HBO Max—each offering their strategic vision in keynote moments—reinforces the sense that the global scripted market is recalibrating around risk, sustainability, and curated content rather than volume.
Content London 2025 is also sharply attuned to evolving audience behaviours. Panels such as Commissioning for Gen Z, How to reach, engage and retain Gen Z audiences, and How to create a hit microdrama analyse new consumption patterns and emerging storytelling languages.
The rise of vertical platforms and the transformation of YouTube into a premium incubator for talent and IP is addressed through several specialised sessions, providing operational insights for producers eager to scale beyond linear and SVOD models.

In addition to panels and case studies, Content London maintains its reputation as a deal-making powerhouse with:
Pitch competitions for drama series, formats and microdrama
The Rose d’Or Awards and the C21 International Drama Awards honouring the best global productions
High-profile receptions and after-hours networking events, including the Content London Closing Party