Kids

Peyo Company, in collaboration with HYBE and PLEDIS Entertainment, are bringing to life a special crossover project between SEVENTEEN and The Smurfs with the release of a new version of SEVENTEEN’s hit music video for “God of Music”. This collaboration on YouTube features a handful of the iconic Smurf characters joining the members of SEVENTEEN in a celebration of their shared messages of joy, teamwork, and harmony.

The project blossomed thanks to a delightful stroke of serendipity as both The Smurfs’ anniversary and the release date of SEVENTEEN’s “God of Music” fell on the same date, on October 23rd. Inspired by this unexpected connection, the two icons decided to join forces and celebrate their common vibes of happy togetherness.
Fans have been buzzing with excitement since a mysterious reel video was first posted last month on The Smurfs’ official social media, teasing the collaboration and suggesting that each member of SEVENTEEN would be transforming into a custom Smurf!

In addition to the release of the music video, the SEVENTEEN & The Smurfs collaboration will extend to an exciting range of consumer products that are due to be launched in 2026.

Pledis Entertainment said: “This collaboration brings together two icons united by shared values—SEVENTEEN, celebrated for spreading messages of positivity and togetherness through their music, and The Smurfs, beloved symbols of hope and happiness. We look forward to your continued support and interest as the project evolves to showcase how their combined forces amplify these values around the world.”
Véronique Culliford, President of Peyo Company and daughter of Belgian artist Peyo, creator of The Smurfs, said: “This collaboration is built around joy and friendship, echoing the Smurfs' original purpose of bringing more laughs, joy and togetherness to the world, just as my father intended when he first brought the Smurfs to life. I know he would be happy and proud about this partnership with SEVENTEEN, and to see that 67 years after they were created, his beloved blue characters continue to spread joy and unity in new ways.”