Kids

Animotion Media’s flagship franchise, "The Fixies", has earned the title of Best Kids’ Initiative of the Year at the ASBU BroadcastPro Middle East Awards 2025, underscoring the brand’s remarkable influence on children’s learning and entertainment throughout the MENA region.

"This award reflects the incredible support we’ve received from families across the Middle East," said Julia Nikolaeva, General Manager at Animotion Media. "The Fixies’ mission is to make learning fun, accessible, and culturally meaningful for kids in the region, and we’re proud that our work is being recognized here in MENA."

As a key pillar of Animotion’s Arabic-language slate, "The Fixies" has swiftly become one of the region’s most popular edutainment properties. Since the debut of its Arabic YouTube channel, the brand has accumulated 28 million views in its first year, driven by content developed specifically for MENA households, including localized versions, culturally aligned storytelling, and dynamic short-form videos.

The franchise also enjoys strong exposure across major regional broadcasters and digital services, solidifying its position as a reliable educational companion for young viewers.

With its distinctive mix of STEM-focused learning, humor, and family-oriented adventures, "The Fixies" continues to spark curiosity and promote hands-on discovery among children — whether in classrooms, at home, or through live shows and community programs. The recognition from BroadcastPro reinforces how the brand has grown into a culturally relevant educational IP within the region, supporting both early development and cultural connection.