Kids

Under Ánima Kitchent’s digital management and leadership, Clan’s official YouTube channel has surpassed one million subscribers, earning YouTube’s coveted Gold Creator Award (also known as the Gold Play Button). This achievement highlights and marks a significant step in Clan’s digital transformation and signals the brand’s growing success.

Extending its reach in the digital space, RTVE has entrusted Ánima Kitchent to lead its digital growth and optimize its Clan’s YouTube strategy. Ánima Kitchent’s in-house team of experts including content analysts and mathematicians have played a key role in this achievement by using analytics and audience insights to monitor, tailor content and improve performance.

This data driven, quality focused approach has ensured the fine-tuning of content to optimize engagement with maximum impact and has been instrumental in reaching YouTube’s subscriber milestone and strengthening Clan’s digital presence amongst young audiences.

Yago Fandiño, Director of Children's Content at RTVE commented: “RTVE's goal is to offer quality content to Spanish families wherever they are. The success achieved on YouTube last year encourages us to continue investing in quality content with the best partners”.

Miguel Aldasoro, International Sales and Co-production Director at Ánima Kitchent added: “We’re thrilled to celebrate this milestone alongside Clan RTVE. Reaching one million subscribers is the result of a fantastic partnership and years of close collaboration. It’s been a pleasure growing this channel together and seeing how it connects with young audiences, creating a space where kids and families can enjoy enriching content”.