Industry

Rai Com made a strong impact at MIPCOM 2025 with a compelling lineup earning particular acclaim for the new drama "Before Us" ("Prima di noi"). Directed by Daniele Luchetti and Valia Santella, and co-produced and distributed globally by Rai Com, "Before Us" will be officially unveiled on October 23 at the Rome Film Fest. The series has already emerged as one of the most talked-about Italian titles at the market, drawing significant interest from buyers and securing major international sales in key territories including the United States, Canada, France, Finland, and several other major European markets.

Rai Com’s extensive slate presented at MIPCOM featured a robust line-up of upcoming titles broadcast, including: "The Cases of Lawyer Guerrieri" ("I casi dell’Avv. Guerrieri"), starring Alessandro Gassmann; "The Principal" ("La Preside"), starring Luisa Ranieri; "Outsiders" ("Estranei"), with Elena Radonicich and Ricky Memphis.

The company also confirmed the continued international success of its established franchises. Additional seasons have been acquired by international broadcasters for: "Imma Tataranni - Deputy Prosecutor" ("Imma Tataranni – Sostituto Procuratore"), starring Vanessa Scalera (Seasons 1–5) now airing in 60 countries; "Commissario Ricciardi" ("Il Commissario Ricciardi"), with Lino Guanciale (Seasons 1–3), already broadcast in 70 countries.

Other notable titles in the international catalog include "Stucky", "Libera", "Gerri", "Lolita’s Investigations" ("Le Indagini di Lolita Lobosco"), "Vincenzo Malinconico - The Italian Lawyer" ("Vincenzo Malinconico - Avvocato d’Insuccesso"), "Mina Settembre", "My Brilliant Friend", and the long-running daily drama "The Ladies’ Paradise."

Factual Ofert

New documentary titles include: "Behind Camilleri"; "Pininfarina – The Legend"; "Nino Benvenuti: An Italian Legend". Performing arts highlights featured a prestigious selection of operas, ballets, and concerts, such as: "Nabucco" – Arena di Verona, 2025; "Lady Macbeth of the Mtsensk District" – Teatro alla Scala di Milano, 2025; "Tosca" – Teatro dell'Opera di Roma, 2025; New Year’s Concert (Concerto di Capodanno) – Teatro La Fenice, Venice, 2025

Rai Com also continues to promote its heritage cinema catalog, featuring classics from the Rai, Titanus, Alexandra, and IIF film libraries.

"We are satisfied with the results achieved at Mipcom this year - declares Rai Com CEO Sergio Santo - the sales of our Rai products have shown significant growth compared to previous editions. This success confirms the global appreciation for Italian content and the international distribution strategy that Rai Com is vigorously pursuing. We work to enhance the Rai heritage and to respond competitively to the demands of international broadcasters and platforms. At Mipcom, we intensified meetings with buyers and industry operators, and we are consolidating medium and long-term agreements. We look to the future with confidence: the international market represents one of the main levers of growth for our company."