Markets

MIPCOM Cannes has confirmed that just over 10,600 delegates from 107 countries attended the 2025 edition of the world’s largest market for television and streaming content, held from 13 to 16 October at the Palais des Festivals. This year’s market included 88 first-time exhibitors among the 350 companies showcasing across the Palais and surrounding areas.

“This has been the biggest step change in a generation for MIPCOM,” said Lucy Smith, Director of MIPCOM CANNES and MIP LONDON. “We’ve brought the Creator Economy into the heart of the market, welcomed YouTube for their first major presence, and launched our inaugural BrandStorytelling summit on brand-funded content. Combined with a renewed surge in sales and distribution activity, it has created an exceptionally dynamic market.”

Smith added, “MIPCOM remains unique — it’s the one moment each year when the global television industry gathers in one place, with every part of the ecosystem represented. It’s often said MIPCOM is where you can take the pulse of the industry, and the volume of deals announced this week suggests a genuine tipping point.”

Attendance figures were slightly higher than last year’s 10,500 total. The largest delegations came from the United Kingdom, followed by the United States, France, Germany, Türkiye, Canada, Spain, Italy, Japan, and South Korea. The market also welcomed 3,340 buyers, with the majority hailing from the US, UK, Germany, France, and Spain.

Reformatted for 2025 to help companies maximize opportunities across the attention, creator, and experience economies, MIPJUNIOR (11–12 October), the pre-MIPCOM kids’ content conference and networking market, attracted 940 delegates from more than 60 countries.

The 42nd edition of MIPCOM CANNES will take place from 12 to 15 October 2026, with MIPJUNIOR returning in its pre-market slot on 10–11 October 2026.

The second edition of MIP LONDON, the multi-genre international market and conference, will take place from 22 to 24 February 2026, once again at The IET and The Savoy in London.

Following a strong debut with more than 2,800 delegates, the 2026 edition will evolve based on industry feedback and will feature: A focused three-day market running Sunday to Tuesday;
A comprehensive conference programme with showcases, screenings, and sessions dedicated to the creator economy and brand partnerships — mirroring the successful approach introduced at MIPCOM Cannes; a revised layout designed to encourage more meetings, networking, and cross-sector collaboration between attendees across both venues.