Atresmedia has acquired the rights to adapt The Box, the most internationally adapted TV format to debut in 2025. Already a hit in Norway, Denmark, and Finland, the competition reality show features 12 celebrities locked in individual boxes, facing surprise challenges with no prior instructions. Each week, they compete in solo and team tasks, ending with a final duel that determines who goes home. The Box will award a €50,000 prize in a high-stakes finale, offering viewers a thrilling mix of strategy, surprises, and celebrity drama.
After topping ratings across Europe, The Box is now being adapted by major broadcasters including ITV1 (UK), TF1 (France), RTL4 (Netherlands), and TV4 (Sweden). The Spanish version is currently in production, further strengthening Atresmedia’s portfolio of top-tier formats, which includes Mask Singer, The 1% Club, Traitors España, and La Voz.
Carmen Ferreiro of Atresmedia says the decision was clear: “The Box is the breakout format of 2025. We're proud to bring it to Spain.”
Aleksander Herresthal of Seefood TV, the show's creator, said: “Atresmedia expressed interest in The Box early on, and we’ve been in close dialogue since before MIPCOM last year. We’re thrilled to see the format find its Spanish home with such an ambitious and experienced broadcaster. Atresmedia has a proven track record of adapting major international formats like Mask Singer, The 1% Club, The Traitors and The Voice, and we’re excited to see The Box join that strong slate. The Spanish audience has a great appetite for big, character-driven entertainment with twists and tensión, and that’s exactly what The Box delivers".
ATRESMEDIA to Adapt Global Hit Format The Box
