Industry

GoQuest Media has been named by Jiostar as its exclusive distribution partner for the African continent. JioStar’s decision to entrust its linear content portfolio to GoQuest reflects the company’s proven ability to deliver premium content across the region with scale, precision, and cultural understanding. The deal sees GoQuest Media wield exclusive rights to JioStar’s linear programming catalogue.

This association builds on GoQuest’s proven track record in the region. Previously, the erstwhile, Disney Star entrusted GoQuest as its exclusive content distributor in Africa – a collaboration that set the benchmark for bringing leading entertainment from India to audiences across the continent. With JioStar now extending the same confidence, GoQuest has reinforced its reputation as the trusted partner of choice for the world’s largest content brands.

Vivek Lath, Managing Director at GoQuest Media, said: “Africa has long been a core market for us, and JioStar’s decision to associate with GoQuest for the entire content distribution mandate underlines the strength of our expertise and relationships in the region. For leading global players to bypass building internal sales teams and instead rely fully on GoQuest is the strongest endorsement of our capability. We are excited to expand JioStar’s footprint across Africa and continue building bridges between world-class content and audiences who deeply resonate with it.”

"Africa is a priority market in our global growth strategy. By curating a world-class library on the back of a consumer-first approach, JioStar has gone from strength to strength in this region. This strategy has ensured that our channel brands, shows and characters are veritable household names and form a deep connect with audiences. Having curated two bespoke channels, one in English and the other in isiZulu, we have a firm belief in the power of storytelling to unite people across cultures and languages. By appointing GoQuest Media as our exclusive content distributor, we are ensuring that our content portfolio is scaled with precision and market expertise. Their proven track record gives us confidence in strengthening our content distribution footprint and unlocking new opportunities across the region", said a JioStar spokesperson.