MIA 2025 unveils a brand-new visual identity and a communication campaign with the claim “All Stories Lead to MIA”, a creative reinterpretation of Rome as the epicenter of the international audiovisual industry. Inspired by the iconic saying “All roads lead to Rome”, the campaign introduces a striking visual narrative that positions the Eternal City at the heart of a contemporary illustrated world—expanding from Piazza Barberini, the home of MIA in the very center of Rome, across all continents. The message highlights MIA as the place where stories are born, voices emerge, and projects take shape, making Rome the meeting point where the global audiovisual community gathers to shape the future.
This year, nearly 500 projects from 81 countries across all continents were submitted to the Co-Production Market and Pitching Forum. Of these, 62 projectsspanning Animation, Documentary, Drama (TV series), and Film will be showcased.
Among the main highlights of this edition is the Book Adaptation Forum (BAF)—a program dedicated to fostering collaboration between book publishing and the audiovisual industry, supported by the Fondazione Roma Lazio Film Commission—and Apollo Series, a new training initiative developed in partnership with Series Mania Institute and Goteborg Film Festival TV Drama Vision.
Further additions include UNBOX | Short Film Days, an industry event created in collaboration with Alice nella Città to spotlight emerging short-film talent, now officially part of the MIA program; Vertical AI workshops curated by Largo.ai, a leading platform applying artificial intelligence to the audiovisual sector, organized with the support of Creative Europe MEDIA; and the Industry Insider Bootcamp, a unique training opportunity presented by United Talent Agency (UTA).
The MIA 2025 program, designed to support the development, financing, co-production, circulation, and sales of audiovisual works across all formats and genres while promoting talent, offers a wide range of activities: from the co-production market to content showcases, market screenings, networking sessions, as well as workshops, roundtables, and conferences addressing key topics for the global audiovisual industry.
MIA stands out as a unique marketplace in the global audiovisual landscape, as it is not linked to a festival and remains the only industry event to embrace all audiovisual genres. Conceived as a curated event, MIA serves as a strategic destination and B2B platform for the international audiovisual ecosystem, offering dedicated spaces for Animation, Doc & Factual, Drama (TV series), and Film. Designed to meet the needs of different genres and formats—across theatrical distribution, television, and streaming platforms—MIA has become a key hub for discovering the potential of diverse narrative, production, and distribution models tailored to distinct audiences. A strong focus is also placed on the latest technologies applied to audiovisual production and storytelling. MIA continues to foster the growth of the audiovisual industry, with a particular emphasis on innovation programs for the creative industries, aimed at driving economic development, enhancing international competitiveness, and opening new global business opportunities. At its core, MIA proudly champions Made in Italy audiovisual excellence, positioning Italian talent and content at the center of international dynamics and opportunities, while reaffirming its role as a platform of excellence on the global stage.
