Markets

MIPCOM CANNES has officially announced that YouTube will make its first major appearance at the 41st edition of the world’s largest market for television and streaming content, taking place 13-16 October 2025. The participation marks a significant milestone for the global video platform, coinciding with its 20th anniversary and a strategic outreach to the international television industry.

YouTube’s presence will be highly visible throughout the market. Highlights include the YouTube Space, a dedicated and branded hospitality area within the Palais des Festivals, and a Headliner Keynote by Pedro Pina, VP of YouTube EMEA, at the prestigious Grand Auditorium. Additionally, YouTube will host daily workshops and curated events throughout MIPCOM CANNES and MIPJUNIOR (11-12 October), all designed to foster connections between the creator economy and the traditional television ecosystem.
This year’s MIPCOM CANNES is placing the Global Creator Economy at the forefront of its agenda, recognizing the growing convergence between digital-first creators, producers, platforms, distributors, and brands. YouTube’s participation aligns with a suite of new initiatives aimed at unlocking opportunities for collaboration and deal-making across the content spectrum.

Among the key initiatives: BrandStorytelling’s First International Edition. After a decade of success at the Sundance Film Festival, the US-based brand-funded programming summit will launch internationally at MIPCOM CANNES on 13-14 October. The event aims to connect brands, digital content creators, and TV producers to develop, fund, and showcase innovative brand-led storytelling.

MIP CREATIVE HUB on the Croisette Beach: Formerly the PRODUCERS HUB, this revitalized space will become the creative heart of the market. It will serve as a central meeting point for content creators, digital studios, and brands to explore financing and production collaborations, with expanded meeting spaces and programming designed to spark new partnerships.

An Enhanced MIP INNOVATION LAB: Located within the Palais des Festivals, this space will feature an expanded schedule of summits and demos, including returning focuses on AI, FAST, Streaming, and Connected TV. Notably, YouTube will also lead a new series of workshops covering audience engagement, monetisation strategies, and format innovation, equipping participants with insights into the fast-evolving media landscape.

Lucy Smith, Director of MIPCOM CANNES and MIPJUNIOR, stated:“2025 is undoubtedly the year of the global creator economy, and we are proud to welcome YouTube as they celebrate 20 years of redefining content consumption. MIPCOM CANNES continues to provide a unique global platform each October in Cannes, connecting the world’s content creators, digital studios, platforms, and brands with the leading forces in TV and streaming entertainment.”

Pedro Pina, VP YouTube EMEA, added:“This MIPCOM CANNES partnership marks a significant milestone as we celebrate our 20th anniversary. It's a strategic move to bolster our international TV collaborations and demonstrate YouTube's role in supporting media companies amidst evolving content consumption.”

With more than 10,500 delegates from over 100 countries attending last year, MIPCOM CANNES remains the largest and most influential global market for television and streaming. This year’s edition is set to redefine the dialogue between digital innovation and traditional media, positioning YouTube at the centre of this evolving conversation.

For more information about MIPCOM CANNES 2025, visit MIPCOM