Industry

Banijay Branded Entertainment (BBE), part of content powerhouse Banijay Entertainment, confirms a partnership with brand production services specialists, And So Production. The collaboration will align And So Production’s brands and clients seeking premium content, with BBE’s expertise in delivering high-impact, thoughtful storytelling for its clients.

BBE provides centralised support for Banijay Entertainment’s teams creating branded content around the world. Recent successes include Dare To Defy (Nissan for Prime Video), Mission Unknown: Atlantic (Samsung, HOLY and yfood for YouTube/Prime Video), Secret Life of 4-Year-Olds (E.ON Next for Channel 4), Maître Chocolatier (Lindt for TV8), The World Cook (TUI for Prime Video), and Jeremy Pang’s Hong Kong Kitchen (Hong Kong Tourism Board for ITV).

Founded by Solene Marvian, And So Production specialises in commercials, films and fashion shoots across the UK and France, with recent clients including luxury French footwear company Manfield.

Carlotta Rossi Spencer, Global Head of Branded Entertainment Business Development, Banijay Entertainment says: “There continues to be growing global demand from brands for premium content that deeply engages their audiences. Combining Banijay Entertainment’s expertise in premium storytelling with And So Production’s deep understanding of the luxury brand space, we are uniquely positioned to create impactful and powerful content to an expanding portfolio of brand clients.”

Solene Marvian, Founder and CEO, And So Production adds: “At And So Production, we specialise in delivering high-end service production, working closely with brands to bring their creative visions to life. This partnership with Banijay Branded Entertainment allows us to offer something new to the brands we collaborate with. By combining Banijay Entertainment’s creative strength with our on-the-ground production expertise, we are excited to open up new possibilities for premium, narrative-led branded content.”

In addition to supporting the in-house production teams, BBE also partners closely with Balich Wonder Studio, Banijay Live and Banijay Sports to expand the potential of their brand-led activations into production.