At the Acontece Globo Summit during Rio2C 2025, the panel titled “The Next 100 Years? Tools and Insights for the Future of Audiovisual” explored how technology, data, and cultural insight are shaping the future of global entertainment. Featuring Virginia Mouseler, CEO of The Wit, the session offered a compelling vision of the trends redefining content creation and audience engagement. Moderated by Laura Vicente, the conversation delivered valuable insights into an industry undergoing rapid evolution.
Mouseler underscored that local culture is a powerful driver in the creation of successful content. "Audiences increasingly seek shows that reflect their realities," she explained, noting that the most resonant formats are often those rooted in specific social or cultural contexts.Despite globalization, there is no one-size-fits-all formula. Formats that perform well in one territory often require deep localization to thrive elsewhere. This, she suggested, is not a limitation—but rather a creative opportunity.
Drawing from The Wit’s vast global database, Mouseler presented a curated list of emerging formats gaining traction across regions. While the panel didn’t disclose a full rundown of titles, the focus was on innovation in reality programming, scripted hybrids, and interactive formats designed for multi-platform experiences.
Examples included formats emphasizing:
Social experiments and real-life challenges
Hyper-local scripted series with international adaptability
Hybrid genres blending drama, documentary, and interactivity
Short-form vertical content tailored to Gen Z consumption habits
These trends suggest a future where storytelling will be increasingly personalized, fluid in format, and responsive to both data and intuition.
Another theme Mouseler explored was the power of multi-platform content distribution. In a world where misinformation is rampant, building audience trust requires transparency, diversity of voices, and distribution strategies that go beyond traditional broadcasting.
By meeting audiences where they are—on streaming platforms, social media, and even within gaming environments—producers and networks can foster deeper connections and counter disinformation with storytelling rooted in credibility and nuance.
Mouseler also discussed how AI and data analysis tools are transforming the industry—not just in production and editing, but in identifying emerging trends, mapping audience sentiment, and shaping editorial direction. These tools allow creatives to act not only as artists, but as strategists: using foresight and pattern recognition to anticipate what will resonate tomorrow.
She emphasized that while technology is advancing fast, the human factor—intuition, creativity, and empathy—remains irreplaceable.
The future of audiovisual content, Mouseler concluded, lies at the intersection of local storytelling and global tools. Producers must be both deeply rooted in their own cultures and agile enough to adapt formats for international relevance. With the right blend of technology, authenticity, and curiosity, the industry can thrive for the next 100 years—and beyond.
