Industry

Television Trends in Ibero-American Markets: 2020-2024 Analysis by Teleformat

Television Trends in Ibero-American Markets: 2020-2024 Analysis by Teleformat
According to a report released by Teleformat (Geca) the television trends in Ibero America is  experiencing significant fluctuations in the number of new releases between 2020 and 2024, reflecting various trends across fiction and entertainment genres. According to a comprehensive report from Teleformat, several key insights emerge from this analysis, offering a snapshot of how television content has evolved in countries like Mexico, Spain, Colombia, and Argentina, among others.

Mexico's Record-Breaking 2023 and Decline in 2024
Mexico stood out with a record-breaking 91 new releases in 2023, but by 2024, the number of new fiction series plummeted by 56%, with only 26 entertainment programs and 33 fiction titles launched so far. This reflects a sharp decline after a peak in production during the previous year. The Mexican market shows a growing dominance of reality shows, docuseries, and game shows, with 2024 seeing an almost equal number of releases across these formats​.

Spain's Shift Toward Non-Fiction

In Spain, there has been a clear shift toward non-fiction formats. While 2023 saw 226 premieres across both fiction and entertainment, by 2024, the number had decreased slightly to 185 by the third quarter. This trend highlights the increasing preference for docuseries and entertainment formats like reality shows and game shows, with docuseries seeing an 80% rise in popularity across linear and streaming platforms.

Colombia and Chile: Stability and Preference for Fiction

Colombia’s market reached its peak in 2022 and 2023 with a preference for fiction. However, there has not been consistent growth in the number of releases, indicating some stagnation in the market. Similarly, Chile has maintained stable release numbers since 2021, with a particular emphasis on fiction, where 6 to 10 new titles were launched per season. The Chilean market has shown a preference for dramatic series over other genres​.

Argentina's Decline After 2022 Boom

In Argentina, 2022 was a prolific year with 84 premieres, but 2024 has seen a sharp decline, continuing a downward trend over recent years. The number of new entertainment formats has significantly dropped, particularly with a 143% reduction compared to 2022. Notably, docuseries have gained traction in Argentina in 2024, indicating a shift toward factual content.

Brazil’s Entertainment Dominance
Brazil has consistently favored entertainment over fiction, with 2023 marking its most active year with 98 premieres. However, 2024 has seen a significant reduction in releases, particularly in non-fiction, which dropped by 63.3%. Fiction releases also saw a 54% decline. Despite these setbacks, docuseries have continued to rise in popularity, along with game shows and reality formats​.

The U.S. Hispanic Market: Fiction Dominance in 2021
In the U.S. Hispanic television market, 2021 was the most active year for releases, with a strong preference for fiction, particularly telenovelas. While non-fiction formats have gained ground in recent years, telenovelas remain the most prominent genre, with drama series also maintaining a steady presence.

Conclusion
The Ibero-American television landscape between 2020 and 2024 reflects a dynamic mix of shifts in audience preferences and production trends. While reality formats, docuseries, and game shows continue to rise in popularity, especially in Mexico and Brazil, fiction retains a strong foothold in countries like Spain, Colombia, and Chile. As markets adapt to changes in consumption habits and platform preferences, the future of Ibero-American television will likely continue evolving in response to both global and local demands.

To know more: Teleformat 
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