This year, the event focuses on fostering collaboration and idea exchange between the continents through a conference program centered on four key themes:
Entertainment Marketing: Exploring innovative strategies for content promotion and market impact.
Entertainment Marketing: Exploring innovative strategies for content promotion and market impact.
Transmedia IP: Examining the development and management of intellectual properties across various platforms.
Business Models and Financing: Discussing effective models and funding methods for global audiovisual works.
New Forms of Digital Creation: Showcasing technological innovations and emerging approaches in digital content creation and distribution.
The conference program features nearly a hundred speakers from diverse audiovisual genres, including fiction, docuseries, and innovative formats. Notable sessions include discussions on the success of Operación Triunfo's latest season, the future of non-fiction content, the impact of docudramas, technology in the industry, and the role of women in audiovisual production.
For more information and daily updates, visit the event's website.
