Format

Claudia Marra (Mediaset Distribution) showcased two formats at Content Americas

Claudia Marra (Mediaset Distribution) showcased two formats at Content Americas
Mediaset Distribution's Claudia Marra came back from Content Americas (Miami, January 23 to 25, 2024) with lots of new contents from Latinos - "It was a great experience as this market was really an event focused on Latam and I really hope to sell your hit formats in those regions".
Marra had a stand at the Hilton Dowtown Miami in the marker floor and she showcased two hit formats: "Io Canto Generation" and "Back to School”.

Io Canto Generation is a revival of the beloved children's singing contest "Io Canto," which originally aired on Canale 5 from 2010 to 2013. In this new edition, children aged 10 to 15 take the stage to perform both Italian and international hit songs. The format includes audience voting and a jury of four professionals. Celebrity guests also join in, singing duets with the talented young contestants, who are divided into six teams, each captained by a celebrity. The show is hosted by Gerry Scotti, and the recent launch in Italy's first episode garnered significant success, with 3.191 million viewers and impressive audience shares.

The second format, Back to School, is a game show where 12 children aged 7 to 11 assist celebrities in passing an elementary school exam. Notable figures from entertainment, music, and sports go back to school, attending classes given by these children. In each episode, six candidates take the final exam, facing tests covering various subjects from the primary school curriculum. The show combines studio-based assessments with real-life scenes of celebrities attending classes with the children. Two seasons have been broadcast both in Italy and Germany (ProSieben) and the format has been optioned in several European countries.

Book a meeting with Claudia Marra at Table MT 11 at the Hilton Downtown Miami.
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