Anica (National Association of Audiovisual and Digital Film Industries) and Apa (Audiovisual Producers Association) held today a conference presenting a reasearch titled "Italian Series and Films on Foreign Markets: Circulation and Economic Value", promoted in collaboration with the research institute eMedia and with the support of Agenzia ICE as part of the MIA | International Audiovisual Market 2023.
The data were illustrated today in Rome, at the Cinema Barberini, by Emilio Pucci, a researcher specializing in audiovisuals and founder of eMedia, in the presence of Senate Education Commission President Roberto Marti, ICE President and Director General Matteo Zoppas and Lorenzo Galanti, ANICA President Francesco Rutelli and APA President Chiara Sbarigia.
Through the analysis of current trends and the main factors influencing them - the relevance of audiovisual industries for the economic and cultural development of the country and for the perception of Italy abroad.
The data show that international co-productions play a key role, proving to be in fact the primary driver of foreign circulation of Italian audiovisual titles. Considering, in fact, the average values for the three-year periods 2017-2019 and 2020-2022, there is a 51 percent increase in the number of works made together with foreign producers, with a significant increase in the number of countries involved in activities of this type: 25 per year in the three-year period 2020-2022, compared to 16 in the three-year period 2017 - 2020.
In the three-year period 2020-2022, the total value of foreign contributions (from minority and equal producers) for film and television works reaches €103 million, +49% compared to the €69 million recorded in the three-year period 2017 -2019.Overall and on the basis of continuously updated data, the number of Italian series and films produced in 2022 with some foreign circulation is estimated to be between 183 (minimum estimate) and 203 (maximum estimate), for a total export-related value of between €106 million (minimum estimate) and €156 million (maximum estimate), a clear increase compared to data for 2017, when foreign circulation was worth almost only a third of the current value.
The research represents in numbers a phase of great development given by the coexistence of four factors that, between 2017 and 2022, led to growth in production volumes and foreign circulation:
- the increase in global demand for securities;
- the entry into the market of global VoD operators, who have assumed an important role in the production of series and fiction, documentary and animation films;
- the Tax Credit, extended (since 2017) to video-television productions and then enhanced in the wake of the Covid-19 pandemic;
- the entry of foreign capital into the market that pushed domestic companies into a context of broader and more intense international relations.
