The 9th edition of MIA | Mercato Internazionale Audiovisivo, directed by Gaia Tridente ended on Friday, October 13 with an increas of attendance. The industry event took place from 9 to 13 October in Rome at Palazzo Barberini, Cinema Barberini and on the MIA Digital platform, allowing physical and remote access to all sessions (live and on demand).
Attendance increased compared to the 2022 edition, with 2,600 participants from 66 countries around the world (+10% more countries than in 2022).
MIA is also growing on social media with a +14% increase in followers on Facebook and nearly 30% increase on Linkedin.
The accredited press also increased: 190 journalists (+19% compared to 2022), of which 27 were international, wrote over 800 articles published in major international and Italian outlets (+37% compared to 2022). The 7 rooms at Cinema Barberini were always full as was Palazzo Barberini where over 80 panels and events, 5 content showcases, 4 pitching forums, over 60 market screenings and film presentations were held.
Key industry players participating in MIA took part in international co-production market meetings where international distributors met with theatrical buyers in the two floors of Palazzo Barberini, which were completely sold out. Also at Palazzo Barberini, MIA presented the new Tech Pavillion, a space dedicated to technological innovation with daily meetings and Virtual Production presentations in which the conferences of the MIA XR program were also held. Participants enjoyed fully immersive and Virtual Reality experiences at this space.
MIA is today one of the main international industry events dedicated to audiovisual. Created in 2015 by a well-established joint venture between ANICA (Italian Association of Film, Audiovisual and Digital Industries), chaired by Francesco Rutelli, and APA (Italian Audiovisual Producers Association) chaired by Chiara Sbarigia, MIA is supported by the Italian Ministry of Foreign Affairs and International Cooperation, ITA-Italian Trade Agency, with the contribution of Creative Europe MEDIA; the Italian Ministry of Culture, the Italian Ministry of Enterprises and Made in Italy, and the Lazio Region.
"MIA today represents for all international operators a place of excellence for the audiovisual industry. A fundamental hub for business development and growth for the network of companies and professionals in the industry. MIA attracts players from all over the world, from 5 continents. We are proud of the results achieved and of the ambitious program offered, developed with the objective of consolidating the national, european and global audiovisual sector, fostering the circulation of talent, and encouraging the participation of emerging markets. What made this edition unique, rich and wide-ranging in terms of content and curatorial research, were the new and interesting projects that represented the complex audiovisual ecosystem, enhancing the different requirements of all the players in the industry and anticipating the themes and spaces of the future," said Gaia Tridente, Director of MIA | International Audiovisual Market.
"The success story of MIA continues. Thanks to the collaboration between Anica and Apa and the commitment of Gaia Tridente and her team, MIA is now an essential appointment for the growth of our industries, product quality, and employment, as demonstrated by the large Italian and International participation," said Francesco Rutelli, president of ANICA.
"MIA is increasingly important for our industry, especially for independent producers"- said Chiara Sbarigia, APA President - "We were able to showcase our companies, the quality of our products, our talents, to tell about employment and industry trends. Together with Anica we are already at work for the next edition, which will contain many surprises."
Unicredit is the Official Sponsor.
MIA 2023 also received for this edition the patronage of Eurimages, the cultural support fund of the Council of Europe for the co-production, distribution, exhibition and digitisation of European cinematographic works.