Dressing Challenge on M6 is leader in the commercial target group
M6 launched on Monday, September 25 16:50 a new factual entertainment show titled Dressing Challeng, hosted by Cristina Cordula (Les reines du shopping).
The format produced by Studio 89 (Top Chef, Le château de mes Rêves) recorded 222k viewers with an audience share of 3.9%, with a 19.8% in the target group women +50. In each episode, Cristina aims to give the viewers tips to succeed in making the right fashion choices and understand what to keep and what to part with and resell, promoting a more eco-responsible and economical way to consume.
According to Mediametrie, the previous launch of the show Reines du shopping in the same slot achieved 443k viewers with an audience share of 5.1% a (from August 22 to October 28, 2022).