People

Viral Nation, a leading social media marketing transformation, talent and technology company, today announced the expansion of its 360 creator services with the launch of its over-the-top (OTT) distribution division—providing creators with an unparalleled avenue to amplify their content reach and engage with new audiences across the OTT and free ad-supported streaming television (FAST) spaces. With the U.S. FAST sector projecting $4.1 billion in revenues in 2023 and FAST channel ad revenue expected to reach $9 billion by 2026, Viral Nation's strategic move underscores the company’s foresight in tapping into this dynamic industry's expansion and coincides with the appointment of Bianca Serafini as the Head of Content Licensing, demonstrating the agency's commitment to growth and comprehensive creator support.