Format

CJ ENM partnered with the Korean Cultural Center in Italy to host the first-ever Italian screening and director talk for TVING Original series Dear X, with directors Eung-bok Lee and So-hyeon Park joining the event in Rome on September 23 and 24. One of the biggest hit series of 2025, Dear X has reached audiences across the Americas, Europe, Asia Pacific, and the Middle East and North Africa (MENA), reflecting the growing global appeal of Korean content.
Eung-bok Lee, known for internationally acclaimed Studio Dragon series Guardian: The Lonely and Great God and Mr. Sunshine, which was co-produced with hwa&dam pictures, participated in the event alongside co-director So-hyeon Park. The two directors discussed the creative process behind Dear X and engaged directly with local audiences.

The event attracted strong interest, with advance reservations reaching capacity ahead of the screening and talk. Around 220 guests attended, including local influencers, industry professionals and K-drama fans. Following a screening of Episode 1, Lee and Park took part in an audience Q&A, discussing the adaptation of webtoons into Korean dramas, creative decisions behind the series and the potential impact of AI on the film and television industry. Attendees also had the opportunity to meet the directors, take photos and request autographs. The Rome event is part of CJ ENM’s efforts to expand its presence across Europe through direct engagement with local audiences and creators.

Produced by Studio Dragon, Dear X is a dark romance suspense drama following Baek Ah-jin (Kim You Jung), who can see through and manipulate the hearts of others. After stepping on the sacrifices of many to reach the top, everything begins to change once she arrives there. The series tells the story of a woman who hides behind a mask to escape hell and rise to the top, with the Xs brutally crushed along the way.