Format

KC Global Media Asia has started pre-production on Rice to Riches, a new eight-episode reality series hosted and co-produced by DJ and producer Kim Lee, known for her appearance on Bling Empire. The series will explore how content creators build businesses around their social media presence, from securing brand deals to launching original products. Lee will meet creators across Asia and the US, visiting their homes, production spaces and offices to explore their professional journeys, creative strategies and paths to becoming influential figures in the digital economy.
The first season will feature nine content creators, including Michael Le from the US, Malaysian creators Jestinna and Christinna Kuan, and Kevin Ninh from the US, with additional names to be announced in the coming weeks. Production is scheduled to take place in the United States and Asia beginning in October.

“We are so excited to be in business with a creative powerhouse like Kim Lee and Rice to Riches is a true collaboration between us,” said George Chien, KC Global Media Asia Co-Founder, President & CEO. “Most people don’t understand the world of Asian creative economy and we can’t wait to highlight these individuals and this growing & profitable enterprise in a way that is both informative and entertaining.”
“I’m thrilled to be co-producing this project with KC Global Media. Their vision and experience make them the perfect partner,” shared Lee. “I can’t wait for audiences to watch what we’re creating together.”

Rice to Riches forms part of KC Global Media Asia’s strategy to expand creative production partnerships, connect content creators with audiences across international markets and strengthen its distribution business with a diverse slate of stories designed for global appeal.